Models are all around us. Their faces plaster subway ads and billboards, their lanky frames slink across our television screens and their voices seduce us into buying everything from face cream to laptops to potware.

In them, we are to see ourselves–albeit sickening versions of ourselves with luminous skin, six pack abs, prominent cheekbones and unbelievably taut arm fat. Like it or not, they often set the standards for what’s considered “beautiful” and “normal,” sending millions of us on a thirsty hunt to emulate their attributes.

Related: 5 Trailblazing LGBT People Of Color Who Changed History

It becomes problematic, however, when most of the models we see are rail-thin, straight-haired, blue-eyed and caucasian. Don’t get me wrong—there’s nothing inherently wrong with these attributes, but when they dominate advertisements and catwalks, how is anyone without them supposed to find their way to “beautiful” or “normal?"

For starters, they can check out our list below for a small dose of some of history’s most groundbreaking models of color. These fierce models have served it in the face of discrimination, shattering tired beauty standards with iconic looks and a refusal to conform to the norms of the modeling industry.

Pat Cleveland (b. 1950)

First spotted by an assistant editor at Vogue while waiting for the subway, Pat Cleveland made her way through the New York magazine circuit in the late '60s, establishing an impressive portfolio of editorial shots for the likes of Essence and Vogue.

In 1970, she moved to Paris, where she began working with Valentino, Oscar De La Renta, Yves Saint Laurent and Christian Dior. She was a feisty presence on the runways of Paris and became iconic for her wildly curly hair, crooked nose and her free-spirited approach to art and modeling. Designers from Halston to Stephen Burrows counted her as a muse, drawing inspiration from her high-energy and non-traditional allure.

Cleveland found consistent work through the '70s and '80s, and continues to be involved in the fashion world, along with her model-daughter Anna Cleveland.

Watch Cleveland talk about the importance of being yourself on the runway in this exclusive first look at the new Logo doc Versailles ‘73.

Donyale Luna (1945-1979)

With wildly bright eyes, chiseled cheekbones, and an impressive 6’2” frame, Donyale Luna was nothing short of a sensation when her coy profile appeared on the cover of British Vogue in 1966, the first time a model of color had ever graced a cover of Vogue.

Luna blazed trails through the '60s, appearing in shoots for Harper’s Bazaar, the French and American editions of Vogue and a slew of Warhol shorts that painted her as a capital D divahhh with enough eccentricities to best even the kookiest characters of the Factory.

Unfortunately, as her star rose, so too an addiction to drugs and the kinds of bad grrrl behavior that ostracized her from much of the modeling world, culminating in her untimely death at the age of 33.

Naomi Sims (1948-2009)

Considered by many as the first true black supermodel, Naomi Sims made big waves in the '60s and '70s, most notably with a national ad campaign for AT&T and her covers for Ladies Home Journal and Life, momentous accomplishments that were vitally important to the Black is Beautiful movement of the late '60s.

Though Sims found great success in the modeling world, she opted to retire in 1973 and turn her sights to building a beauty empire, based around crafting wigs for women of color.

Pat Evans

A breathtaking beauty with the swagger of a revolutionary, Pat Evans roared through the '60s with the kind of gumption and vision that pushed back against the myth of the model as meek muse. She refused to play by the rules, most famously by shaving her head in protest of the modeling world’s obsession with ironed-straight hair. Her bald head quickly became iconic and photographers from Vogue and Harper’s Bazaar clamored to work with her.

This all came to a standstill in 1974, however, when she published a scathing takedown of the modeling industry in an issue of Essence, which called out the industry for its deeply entrenched racism. A brave move, but one that essentially led to the end of her modeling career.

Beverly Johnson (b. 1952)

A major game-changer in the world of modeling, Beverly Johnson is widely regarded as one of the first black models to significantly shake up the mainstream.

While on break from school in the summer of ‘71, Johnson decided to try out modeling and quickly made a splash with an array of gorgeous photos for Glamour. Following her success there, she began to model consistently through the early '70s, eventually busting wide open America’s traditionally warped ideal of fair-skinned-blue-eyed beauty with her groundbreaking 1974 cover for American Vogue.

Iman (b. 1955)

A name now virtually synonymous with regality and glamor, Iman was first discovered while studying at the University of Nairobi, by photographer Peter Beard. She was an instant smash on the international scene, thanks in large part to her sleek frame, multicultural background and slender neck, which would become her trademark.

Luminaries of the fashion world drew upon her traditionally Somali features for inspiration, most notably Gianni Versace, Calvin Klein, Donna Karan and photographer Annie Leibovitz.

Since retiring from high-fashion modeling, she’s focused her efforts on creating cosmetics for women of color.

Naomi Campbell (b. 1970)

Though the British beauty has certainly dabbled in some odd behavior (thrown phones, assault charges, dating De Niro, oh my!), there’s no denying that Naomi Campbell’s special brand of unapologetic self-advocacy broke major ground during her heyday in the '90s, especially as part of the holy “trinity” with Christy Turlington and Linda Evangelista.

If representation is power, then Campbell wielded great power during this time, as her face appeared everywhere, most notably in two covers for American Vogue and as the first black model to be featured on the cover of Time.

Tyson Beckford (b. 1970)

With a sly grin and a pair of perky pecs that just won’t quit, Tyson Beckford might be one of the most successful male models of his time. He’s modeled for nearly every major fashion designer, but he’s perhaps best known for his groundbreaking work with Ralph Lauren.

Though the seersucker sport coat in and of itself is hardly revolutionary, that the face for the Americana brand through the nineties was a model of color is pretty damn impactful and helped to flip the script on what our all-American boys looked like.

Tyra Banks (b. 1973)

Though known for being fun-loving and goofy, living icon Tyra Banks is also known for her fieeeeece determination and work-ethic. After all, she’s been in the game since she was just 16 and has managed to stay relevant all the way from her dazzling debut on the runways at the 1991 Paris Fashion Week to the 22nd installment of her hit TV show America’s Next Top Model, which hit airwaves in August 2015.

In the decades between, she’s been a Cover Girl, one of the original Victoria’s Secret angels, a high-fashion muse, the first black model to appear on the covers of GQ and Sports Illustrated Swimsuit Issue, a best-selling author for her YA series Modelland, an actress (Life-Size anyone?), and a two-time Emmy winner for her work on The Tyra Banks Show. She’s a trailblazer and many young up-and-coming models have her to thank for the countless doors she’s helped to open.

Alek Wek (b. 1977)

After fleeing to Britain from Sudan at the outbreak of civil war in 1991, Wek was spotted by modeling scouts and was quickly thrust into the limelight, where her long limbs, dark skin and shaved head made her a standout amidst the white-washed catwalks of the early '90s.

Over the course of her modeling career, she’s gained much praise for staying true to the aesthetic of her Sudanese heritage and has found great success working with the best in the industry: Galliano, Chanel, Mcqueen, Givenchy, Armani and Dior, to name a few.

Rightfully so, she’s a revelation not only to the modeling world, but to the millions of young women who see themselves in her unconventional beauty.

Liu Wen (b. 1988)

Since the beginning of her modeling career in 2005, Liu Wen has racked up an impressive array of accomplishments, including being selected as the first model of East Asian descent to walk the runway as a Victoria’s Secret angel and the first spokesmodel of Asian descent for Estée Lauder.

As a new class of modern supermodel, Wen takes full advantage of social media and her wildly popular instagram account has gained her legions of adoring fans across the globe. Plus she makes that coin, too, landing squarely in Forbes’s 2013 roundup of the highest paid models in the world, a first for an Asian model.

Fei Fei Sun (b. 1989)

Known for her distinctive eyebrows, defined cheekbones and powerful walk, Fei Fei Sun has been a darling of the high-fashion world since 2008, snagging runway time for a bevy of fashion big wigs, including Chanel, Hermès, Miu Miu, Prada, Valentino and Christian Dior, amongst others.

Some of her best work, though, has been with Vogue Italia, upon whose cover she’s blessed her striking visage three times, a groundbreaking number for any model, let alone a model of color.

Jourdan Dunn (b.1990)

The young British sensation has captivated the modeling world since her debut eight years ago when the then 17-year-old Jourdan Dunn first stepped onto international runways. Her debut was a significant one; when she walked for Prada in 2008, she was the first black model to do so in over a decade.

Clearly, there was a void in representation, one that Dunn helped fill with a magnetic smile and a fierce presence, both on and off the catwalk. Since her debut, Dunn has received major accolades for her modeling and advocacy work, most notably at the 2015 Glamour Women of the Year Awards when she received the “Inspiration Award” for her activism for increased diversity in the modeling industry.

Shaun Ross (b. 1991)

After being discovered on YouTube in 2008, Shaun Ross has risen to prominence as a voguer, social media maven, music video actor and, most notably, as the world’s first male albino model, a unique distinction that Ross pulls off with charming aplomb.

When walking the runways for brands Third NYC and Monsieur Belange at 2014 New York Fashion Week, Ross tweeted about his experiences using the hashtag #InMySkinIWin as a means to celebrate his personal brand of imperfection as beauty.

Winnie Harlow (b. 1994)

Known for her prominent form of the chronic skin condition Vitiligo, Winnie Harlow first popped onto the scene in 2014 as a contestant on America’s Next Top Model. Though she was eliminated early, her popularity on social media was so immense that Tyra brought her back on the show, resulting in a respectable 6th place finish.

Since putting in her time at ANTM, Harlow has exploded, first as a spokesmodel for Vitiligo and then famously as the face for the Spanish fashion brand, Desigual. At just twenty-one, with less than two years in the industry, Harlow appears to be at the beginning of a lucrative and impactful career.

Check out Logo's latest documentary, Versailles '73, Monday, September 14 at 9/8pm.