Get a Whiff of This: Mariah Carey Debuts Her New Fragrance Tomorrow
Insiders commonly remark that pop superstar Mariah Carey is among the most down to earth of that perpetually otherworldly creature, the celebrity. True to her reputation, Mimi will continue to exude a pleasant aroma tomorrow, when she debuts her sweet new fragrance, M by Mariah Carey, with a daylong spritz of prime media opportunities.
On Tuesday, October 23, Carey is scheduled to flaunt her scent of a woman with morning appearances on NBC’s The Today Show and ABC’s The View, and in the afternoon at Macy’s Herald Square in New York City, where she will officially launch M by Mariah Carey. There, despite her benevolent reputation, only customers who signed on early to purchase the fragrance sets at varying levels of VIP (make that “very important perfume”) status will be treated to meetings, autographs and photos with the diva.
Based on its own description, Carey’s eau de parfum, designed by Carlos Benaim and Loc Dong, sounds like a better than average first date:
"M by Mariah Carey opens with an indulgent, creamy accord and blooms into an opulent floral heart as a rich base reveals darker, sensual facets."
Fans also spray generally positive comments in this review.
Carey joins the seemingly endless list of celebrities who have released fragrances, including musical heavyweights like Kylie Minogue, Celine Dion. Christine Aguilera, and Gwen Stefani. However, if it seems like her mild perfume is taking a concentrated step on Madonna’s turf by using the initial, M, just wait until February. Word has it that both Mimi and Madge could be releasing competitive new albums around that time.
Smells like trouble.
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