On Sunday, America will watch David Beckham sport some H&M briefs in what’s being billed as the world’s first interactive underwear ad. But it’s hardly his first dip in the underwear-modeling pool, and he’s hardly the first pro athlete to get paid to flash his drawers: Old-timers might remember the Orioles’ Jim Palmer, who cashed in on his all-American looks with a lucrative and longlasting contract with Jockey, and Michael Jordan still does ads for Hanes.
Below, we count down 8 lookers who represent the new generation of gorgeous pro athletes selling underwear on the side.
The Rangers goalies signed on as the face (and body) for Swedish underwear brand Bread & Boxers in 2013, but Lundqvist is no stranger to style—he’s been named a top best-dressed man by both Vanity Fair and GQ. He’ll also join Bread & Boxers owners Alexander Palmgren and Henrik Lindahl to create capsule collections and special editions.
A point guard for the Oklahoma City Thunder, Westbrook is known for his unique fashion sense, but just entered the world of modeling in November, with a lucrative campaign for underwear brand Kings & Jaxs. According to TMZ Sports, he will not only model the company’s skivvies, but also have “creative and design input.”
The Miami Heat’s Chris “Birdman” Andersen is also a spokesman/model for Pant Saggin Dezign (PSD) underwear, which touts its ties to the NBA, NFL, extreme sports and hip-hop communities.” PSD has actually released a pair of boxer-briefs inspired by Birdman’s tattoos.
As of December, Andersen’s former University of Florida roommate and fellow Miami Heat player models for PSD, too. Both joined the campaign after former teammate Mike Miller signed on with the brand a year-and-half-ago.
Along with modeling for Armani underwear (above), tennis star Nadal landed on the covers of the Spainish editions of Men’s Journal and GQ, and became very good friends with fashion goddess Anna Wintour.
We’re so used to seeing Ronaldo in barely any clothes that we sometimes forget he’s a pro soccer player. The Spanish stud started modeling for Emporio Armani in 2009, and has graced the covers of Vanity Fair and British GQ. In 2013, he launched his own underwear line, CR7.
Ah, yes, Mr. Beckham—the King Kong of athlete-models. Beckham landed his first major modeling gig in 2007 with Armani (above). Most recently, he’s branded his own line of bodywear for H&M (below) and is being featured in ads for Breitling watches.