You’d think an award show would actually be about the awards, but no: Based on Twitter activity during the 56th Annual Grammys, the main highlights of the show was what some folks wore.
Specifically Pharrell Williams.
Williams was a big winner, both with awards and performances, but his biggest accomplishment had to be breaking the Internet with a statement headpiece that made him look like a Canadian Royal Mountie or Curious George’s human pal.
— Pharrell’s Hat (@Pharrellhat) January 27, 2014
It generated several memes, including a perfect one from Arby’s, and even got its own Twitter account about an hour after he first appeared on stage: @PharrellHat.
— ELLE Magazine (US) (@ELLEmagazine) January 27, 2014
i’m def more fashionable than madonna’s grill — Pharrell’s Hat (@Pharrellhat) January 27, 2014
Pharrell was not the only meme-maker: Madonna’s outfits for the evening also gathered attention—her red-carpet look was compared to the guy on the Quaker Oats box:
— HuffPostStyle (@HuffPostStyle) January 27, 2014
— QuakerOats (@Quaker) January 27, 2014
Other doppelgängers included Karl Lagerfeld, Diane Keaton and the creepy guy from Poltergeist 2.
h/t: Buzz feed
Her on-stage ensemble for “Same Love,” meanwhile, drew comparisons to Colonel Sanders, Dale Evans and Django Unchained‘s Big Daddy.
Country singer Kacey Musgraves won for Best Country Album but lost the love of online critics, who dinged her light-up cowboy boots and neon Tex-Mex dress:
— The GRAMMYs (@TheGRAMMYs) January 27, 2014
— Samantha Leal (@samanthajoleal) January 27, 2014
So I must have been the only one who like Kacey Musgraves dress?
— SororityCowgirl (@EqSororityGirl) January 27, 2014
— Abby (@AbbynotAbbey) January 27, 2014