Adidas Redesigns Iconic Sneakers In Honor Of LGBT Pride Month

Screen Shot 2015-06-01 at 10.49.48 AM

Adidas is celebrating Pride month by updating its signature sneakers with rainbow paint splatters.

The “Pride Pack” includes the company’s flagship kicks, the Stan Smith, which first hit store in 1965—the same year gays and lesbians held the first organized demonstration for LGBT rights, outside Philadelphia’s Independence Hall.

Related: Tom Daley, Selena Gomez Are The New Faces Of Adidas

The Superstar sneaker also got some rainbow love—it debuted in 1969, the year of the Stonewall riots.

Screen Shot 2015-06-02 at 11.37.06 AM

Related: Nike Steps Into Gay Pride With #BETRUE Collection

Adidas announced the redesigned shoes on Twitter, stating “When walking together, each step forward matters. A portion of proceeds will go to New Avenues for Youth.

On Instagram, the company posted more photos of the Pride Pack, declaring “Not every step is easy. But we celebrate all those who aren’t afraid to take it.”

Introducing the Pride Pack. With a story rooted in history, we’re putting a foot down for equality.

A photo posted by adidas Originals (@adidasoriginals) on

A portion of the proceeds from the shoes will benefit the homeless organization New Avenues for Youth. Look for them in select stores starting June 6.

Editor in Chief of NewNowNext. Comic book enthusiast. Bounder and cad.
@ItsDanAvery