Adidas Tells Sport Stars It Won’t Drop Them If They Come Out—And Put It In Writing

"Adidas acknowledges and adheres to the principles of diversity."

Adidas has added a new clause into its contracts that ensures athletes won’t lose sponsorship if they come out.

Adidas CFO Robin Stalker revealed the news last Thursday at Team Pride: Leveling the LGBT Playing Field, a British conference aimed at improving visibility in sports.

“Adidas acknowledges and adheres to the principles of diversity, as this is a central part of the Adidas group philosophy,” reads the updated clause. “Therefore Adidas warrants that this agreement will neither be terminated nor modified in case the athlete comes out to the public as a member of the LGBT (lesbian, gay, bisexual and transgender) community.”

Picture taken on May 7, 2015 shows a woman arranging shoes of German sports equipment maker Adidas on the sidelines of the company's annual general meeting in Fuerth, southern Germany. Adidas said on February 11, 2016 that it performed better than expected in 2015 and is confident for this year, even if the US market still appears to be something of an Achilles' heel for the German maker of sportshoes and equipment. / AFP / dpa / Daniel Karmann / Germany OUT        (Photo credit should read DANIEL KARMANN/AFP/Getty Images)

This move from the second largest manufacturer of sportswear in the world is an important one, and will hopefully inspire wider acceptance of LGBT individuals in sports.

Last June, Adidas released a redesigned edition of its iconic Stan Smith sneaker with rainbow paint splatters.

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