Powerful New Airbnb Ad Asks: Would You Deny This Person To Their Face?

"The world is a much more beautiful place when you accept."

Airbnb is reinforcing the company’s commitment to equality and acceptance with a new ad that begs the question, “What does it mean to accept?”

Last month, the company addressed a spike in reports of Airbnb hosts discriminating against guests based on their skin color and/or sexual orientation by forcing all users to accept a mandatory new policy that guarantees “inclusion and respect.”

In an email to all users, Airbnb declared that “bias, prejudice, racism, and hatred have no place on our platform or in our community,” and confirmed that moving forward, “hosts who demonstrate a pattern of rejecting guests from a protected class, even while articulating legitimate reasons.”

Airbnb CMO Jonathan Mildenhall told Adweek that the new ad features 24 diverse faces “that only represent a sliver of the diversity we have on the platform,” and for very good reason.

“The film’s power laid in the faces,” said Mildenhall. “It’s a lot more difficult to deny to someone while looking them in the eyes.”

You can check out the new ad below:
 

Matthew Tharrett is a writer, filmmaker, and above all else, a Britney fan. He once shared a milkshake with Selena Gomez.
@mattharrett