American Express Ad Features Gay Couple That Actually Looks Like Us

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We’re getting used to seeing gay people in commercials on TV and the Web. Gorgeous, genetically blessed gay people who don’t look or act like anyone we’ve ever met.

Related: Chobani Yogurt Launches “LGBT Inclusive” Ad Featuring Lipstick Lesbians

That’s why American Express’ new ad for its Premier Rewards card is so refreshing. The gay couple in it, who discuss making their long-distance Seattle-Long Island relationship work—do look like us, and like a lot of the friends and colleagues we see every day.

We got nothing against hot people selling products—that’s basically what advertising was built on—but its also nice to see ourselves reflected in the media, too.

Dan Avery is a writer-editor who focuses on culture, breaking news and LGBT rights. His work has appeared in Newsweek, The New York Times, Time Out New York, The Advocate and elsewhere.
@ItsDanAvery