Numerous celebrities, politicians and advocacy groups have called for North Carolina's new anti-LGBT law to be repealed. But one advertising firm wants to flush it down the toilet.

Literally.

Durham-based McKinney created customized toilet paper with the bill printed in its entirety printed across each roll.

“We think it’s time to flush North Carolina’s House Bill 2, and we think you probably agree with us," the company said in a statement. "To make that safer for city plumbing, we've printed the entire bill on rolls of toilet paper."

The agency is using the #FlushHB2 hashtag to spread the word, and has continued to supply businesses rolls, along with instructions on how to use them.

"1. Install it in a restroom.

2. Use segments as cocktail napkins, bookmarks, shopping bag tissue paper or facial tissues prior to flushing

3. TP a section of your public space, such as your entryway or behind your bar, and flush at day’s end"

h/t: Huffington Post