Q: If I’m fair-skinned, which SPF should I wear if I want to get some color, but not turn my skin to leather?

A: It’s hard not to get a little color in the summer with all the extra time spent outdoors during warmer months. That said, it is still important to try to avoid sun over-exposure altogether.

Fair skin is especially more susceptible to burning, so opt for broad spectrum facial sunscreens with a high level of SPF, and apply them at least 30 minutes before you go outside. If you break a sweat or swim, be sure to reapply.

Another alternative that you may want to look into for a hint of color is self-tanner or tinted moisturizer. This is a growing category for men in particular, and as someone with somewhat fair skin myself, I am a fan of this tanning option.

When selecting a product of this nature, the key word is GRADUAL. You want a product that will build color slowly over time. If you go this route, be sure to exfoliate regularly.

Chris Salgardo was appointed president of Kiehl’s USA in 2006. Salgardo, who started his career in the cosmetics division of Chanel and as Sales Director for Bobbi Brown Cosmetics, also served as president of shu uemura and Giorgio Armani Beauty.