Atari has sold its gay-themed release Pridefest to LGBT Media, launching a partnership that will expand on the mobile Sims-style city-building game as well as birth new projects.

Pridefest was originally released in 2016with little fanfare. It allows players to to create their own city and decorate it with Pride decorations, as well as build attractions and entertainment venues.

LGBT Media is best known for LGBTQutie, a social app that offers queer users the chance to pursue partnerships, friendships, dating, "and other meaningful relationships."

“When meeting the co-founders of LGBTQutie, Rachel Kimelman and Jordan Weiss, it became clear that the team’s extensive expertise and relationships within the LGBTQ community would benefit Pridefest,” Atari CEO Fred Chesnais said in a statement. “We knew that joining forces with LGBTQutie was the best course of action to further develop and grow the game.”

Reviews for the original version of Pridefest complained the gameplay and challenges were monotonous and that the "gay" elements were stereotypical. It's hoped combining Atari's experience and resources with LGBT Media's understanding of the community will reach a larger audience and set "a new standard for LGBT gaming."

Weiss and Kimelman say they expect the new version out by December. But it may have a new name: The

target="_blank">Pridefest website has already been rebranded as QutieLife.