Balmain Hair Couture has rolled out the new Fall/Winter 2016 campaign for its line of luxury hair products, featuring Trevor Signorino, Christopher Hinchey and Noma Han.

"Balmain Hair has over 40 years of heritage in combining hair essentials with the latest catwalk trends," the brand's website declares.

"The collections are inspired by backstage secrets and mirror all a [man or] woman needs to create the ultimate catwalk inspired look…We pay meticulous attention to detail and perfection and are always researching and creating new application techniques to guarantee the best quality products, while always respecting our proud and rich heritage."

Check out the rest of the new campaign below:

h/t Accidental Bear