The sauce hasn’t even cooled on the publicity flap over Barilla chairman Guido Barilla saying he’d never use gay people in his ads, and rival pasta makers are already jumping in to muddy the ragu. Bertolli posted to its German Facebook page an image showing noodles of different varieties happily paired together and heading into a big pot of sauce. An adjoining message reads “Pasta and love for all!”
“We just wanted to spread the news that Bertolli welcomes everyone, especially those with an empty stomach,” said a spokesperson.
It’s not the first gay love the Bertolli has shown: Back in 2009 the company teamed up with Logo for a promo for its Oven Baked Meals. Abbondanza!
Buitoni, known for its premade sauces and fresh pastas, posted a similar sentiment on its Facebook page: