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Ben & Jerry's Partners With "Hedwig And The Angry Inch" On New Treat

Ben & Jerry's is known for inventive branding—they've given us Vermonty Python, Karamel Sutra and Goodbye Yellow Brickle Road, after all. Now the ice cream purveyor has teamed up with producers of the hit Broadway musical Hedwig and the Angry Inch on a new sweet treat.

The Hedwig "Sugar Daddy" shake and core sundae combo comes in your choice of flavors with glitter sprinkles and gummy bears piled on top. In the musical, the song "Sugar Daddy" recounts how Hedwig got seduced as a boy with an American soldier who plied him with gummy bears.

It's cute, but we might have gone with Wicked Licorice Town or even Fig in a Box.

The cold confection is available only at the Ben & Jerry's Times Square and Rockefeller Center locations.

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