Black Friday Shopping Guide: 7 Queer-Owned Shops Running Amazing Sales

Or should we say #BlackFriGay?

In America, Black Friday through Cyber Monday is the busiest retail weekend for shops of all sizes. Let’s face it, though: Do you really need another gadget from Amazon or houseware from Target?

Below, find seven LGBTQ-owned small businesses offering a diverse range of goods (and amazing sales!) this weekend. Happy shopping!

  1. The Phluid Project

    This New York-based, gender-neutral clothing and lifestyle boutique is gearing up for the holiday shopping season. Starting November 22 online and November 23 in person, The Phluid Project is offering a 20% off discount through November 26 with some exclusions. On Cyber Monday, all online goods will be 20% off, plus free shipping on all domestic orders and a free “Be Kind” beanie with every purchase of $75 or more. The gift-with-purchase promotion will continue through Giving Tuesday on November 27, and The Phluid Project plans to donate 10% of every purchase made this day to either The Center, Callen-Lorde, or Athlete Ally. What’s not to love?

    Visit The Phluid Project’s brick-and-mortar location for even more promotions and complimentary refreshments IRL.

  2. NOTO Botanics, a queer-owned natural beauty line, is offering free shipping for the entire month of November with the code FREESHIP. From November 23–26, shoppers can also snag a 25% off discount and a free sample of the popular Rooted hair oil with the code NOTOLOVESYOU. Plus, proceeds from web sales of NOTO’s Agender Oil during November will be donated to Native Youth Sexual Health Network, a nonprofit that supports safe-sex education and LGBTQ advocacy for indigenous youth. Count us in!

  3. World of Wonder

    Find the perfect gift for your very best squirrel friend at the online storefront for World of Wonder, the production company behind RuPaul’s Drag Race. From November 22–26, tickets to RuPaul’s DragCon L.A. are 10% off with the code THANKSLIVING. Enamel pins will retail for buy one get one free on the World of Wonder online store, and any purchase of $20 or more will come with a free RuPaul’s DragCon L.A. tote bag through November 26 or while supplies last.

  4. Wildfang

    This fabulous clothing and accessory retailer, founded in 2010 by former Nike exec Emma McIlroy, takes tomboy fashions to the next level. For Black Friday (November 23), the site is offering a 20% off discount site wide and following up with a 30% off discount sitewide on Cyber Monday (November 27). It’s the perfect opportunity to pick up a dashing blazer for your dapper love, or stock up on some basics for yourself. We won’t judge!

  5. Everyone’s fave LGBTQ-inclusive pleasure shop is running a plethora of Black Friday sales. From November 23–26, Babeland’s website is offering a 20% off discount with minimal items excluded. For Cyber Week, November 27–December 3, shoppers can also cash in on a 25% off discount sitewide with no minimum purchase. (Some exclusions apply.) All orders of $69 or more through December 3 will also come with a free Babeland Silver Bullet Vibe. Visit Babeland’s website or four locations in New York, Brooklyn, and Seattle, for even more holiday shopping deals.

  6. TomboyX

    TomboyX is a fan-fave, super inclusive undergarment line, with underwear and sports bra options running the full length of the gender and size spectrum. Shoppers can peruse its website with a 25% off discount available sitewide from 4pm PST on Thanksgiving Day, November 22, through midnight PST on November 23.

  7. Fluide

    Fluide is a preferred makeup line among queer, trans, and gender non-conforming folks, and for good reason: Its formulations are free of harmful chemicals, designed to withstand some wear and tear, and totally gender-neutral. For Black Friday (November 23) and Cyber Monday (November 26), the brand is offering a 30% off discount on its holiday gift sets. Free shipping on all orders is available through Tuesday, November 27.

    Fluide’s 2018 holiday campaign, “Chosen Family,” celebrates the beauty of kinship within the queer community and is worth a browse for the beautiful photos alone.

Brooklyn-based writer and editor. Probably drinking iced coffee or getting tattooed.
@_sammanzella