Brian Justin Crum And Kellogg Celebrate #SpiritDay In Times Square

It was GRRRREEEAAAT!

For the first time in history Kellogg went purple in support of anti-bullying for Spirit Day on October 20—and they celebrated with a special event at the Kellogg’s cereal cafe in Times Square.

NEW YORK, NY - OCTOBER 20:  Singer Brian Justin Crum attends as Kellogg's celebrates Spirit Day with GLAAD in the Kellogg's NYC Cafe on October 20, 2016 in New York City.  (Photo by Matthew Eisman/Getty Images for Kellogg)
Matthew Eisman/Getty Images for Kellogg

“At Kellogg, we firmly believe in equality and inclusion in the workplace, marketplace and communities. We have long been allies and supporters of LGBTQ employees, their families and the community,” said Mark King, Chief Diversity & Inclusion Office at Kellogg Company.

NEW YORK, NY - OCTOBER 20:  Singer Brian Justin Crum poses with Tony the Tiger as Kellogg's celebrates Spirit Day with GLAAD in the Kellogg's NYC Cafe on October 20, 2016 in New York City.  (Photo by Matthew Eisman/Getty Images for Kellogg)
Matthew Eisman/Getty Images for Kellogg

The company kicked off the morning with an in-store performance at the cereal cafe with America’s Got Talent contestant Brian Justin Crum, who was there to celebrate the annual day by singing a rousing cover of Michael Jackson’s “Man in the Mirror.”

NEW YORK, NY - OCTOBER 20:  Singer Brian Justin Crum performs as Kellogg's celebrates Spirit Day with GLAAD in the Kellogg's NYC Cafe on October 20, 2016 in New York City.  (Photo by Matthew Eisman/Getty Images for Kellogg)
Matthew Eisman/Getty Images for Kellogg

“I grew up as an overweight gay kid and was bullied,” Crum told NewNowNext at the event. “And now that I did America’s Got Talent it’s become a huge platform for me to talk about anti-bullying and talk about my story and try to spread some love—and show some kids now that we all are human beings and we all need love and acceptance.”

NEW YORK, NY - OCTOBER 20:  A view of the Kellogg's Official Spirit Day Bowl of cereal as Kellogg's celebrates Spirit Day with GLAAD in the Kellogg's NYC Cafe on October 20, 2016 in New York City.  (Photo by Matthew Eisman/Getty Images for Kellogg)
Matthew Eisman/Getty Images for Kellogg

Not only was Crum there but Tony the Tiger made an appearance—wearing a purple bandana!—and there was even a special Spirit Day Bowl created for the day.

SpiritDayCard

Watch Crum’s performance from the Kellogg’s cafe in his Facebook live video below.

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