Britney Spears debuted the video for her new single “Perfume” today, and it sees the pop princess embroiled in a torrid love triangle.
Produced by will.i.am, Keith Haris and Braide, “Perfume” is a piano-driven standout on Britney Jean, which is really mostly a dance album. Directed by Joseph Kahn (who helmed “Toxic,” “Stonger,” and “Womanizer”), the clip is full of tastefully neon-drenched visuals that complement the power ballad nicely. (There’s also some not so subtle product placement for Britney’s actual perfume, which we totally predicted.)
Last month there was some drama over the “Perfume” video, with Kahn tweeting his surprise over edits made after he turned the video in. “Wish they’d release the director’s cut of #perfume,” he posted. “Britney’s performance is unbelievable. A true artist in it. Game changer.”
Kahn admitted the released version was fine—calling it “prettier” and “simpler”—but said it was “a true loss not to see what she really did. It’s incredible. Beyond other artists.”
There has since been a twitter campaign encouraging RCA to release Kahn’s original version.