Every day during the month of June, we will be spotlighting our 2022 Logo30. This powerful series profiles ordinary and extraordinary people who show pride in unique and provocative ways. Visit the Logo30 homepage to view current and past honorees.
Bronze Avery is giving the gays want they want: Cute pop bops and sexy jockstraps.
Over the past few years, the L.A.-based singer-songwriter has released a string of earworms — like his 2020 singles “Only You” and “Boys!” — and he even won Billboard NXT, a singing competition to “discover the next great unsigned artist. Avery’s music career is blowing up, but when asked what he’s most proud of these past two years he singles out the launch of his undergarment fashion company, Ruxwood.
— Logo ️ (@LogoTV) June 10, 2022
“I am so proud of my music, always. That is my number one love in life. I’ve gotten to perform at so many cool venues and I’ve been on the cover of Billboard magazine, but starting Ruxwood with Justin [Gilbert] last year was one of the most beautiful experiences ever,” Avery tells Logo. “It is an essential brand. It’s people excited about their sensuality and people who have never been seen before, never have been seen because of their size or their race were finally affirmed, and hearing all those stories just means the entire world to me. It’s what I was the most proud of over the last two years.”
Being out and proud is important to Avery, not just during Pride, but all year-round because he says he didn’t see out queer people on his television when he was younger:
“If you just don’t see queer people on TV, or if you don’t see them or hear ’em in the music videos, then you’ll never know,” explains Avery. “So that’s why I think representation is so important because I did not see any of that growing up. It wasn’t until we started making music and there was this new wave of queer artists around like five, six years ago, I feel like there was a huge resurgence of this genre. Queer being queer, in a sense, kind of became a movement. People were not afraid to express themselves in their music when so many people felt they had to hide their sexuality beforehand.”
Get to know Avery and the rest of our incredible 2022 Logo30 honorees in the video below.