Caitlyn Jenner has stepped further into controversy with the LGBT community, but her celebrity profile couldn't be higher—on the heels of getting her own brand of MAC lipstick and the return of I am Cait, H&M has announced the former Olympian will appear in a campaign for its new athletic line, H&M Sports.

"For H&M it is important to show diversity and a range of personalities in everything we do," said a spokesperson for the Swedish retailer. "We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible — in sports and in life. It is a collection of performance sportswear made to celebrate individuality and self-belief."

On twitter, Jenner posted "Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned," Jenner announced on Twitter.

Since coming out last year, Jenner has angered some in the community for focusing on her stardom more than activism, and for keeping her staunch Republican ideals. In a recent episode of I am Cait, Jenner proclaimed that "“every conservative guy out there believes in everybody’s rights."

This isn't the first time H&M has gender diversity—trans models walked the runway for the brand's Paris runway show last week, and both Hari Nef and Valentijn De Hingh appeared in a campaign for &Other Stories, H&M's sister store last fall.

h/t: WWD