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Calvin Klein Billboard With Gay Couple Hits New York City

This marks the first Calvin Klein campaign to feature same-sex couples.

The new season of Calvin Klein Jeans ads features same-sex couples for the first time in the brand's history, and now one of the campaign photos has been put on a billboard at one of New York's busiest intersections.

The ad, currently on the corner of Houston Street and Lafayette Street, features models Reid Rohling and Ethan James Green in an intimate pose next to a text conversation suggesting they're about to have sex.

“Calvin Klein Jeans has a long history of combining sexual energy with cultural relevance,” said the brand's chief marketing officer, Melisa Goldie.

"Through this campaign, we’re creating an emotional connection with today’s technology driven generation, highlighting the new normal channel for modern meet-ups.”

h/t: Pink News 

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