Paul Marcarelli used to do those “Can you hear me now?” commercials for Verizon Wireless, but he switched teams this year and began promoting Sprint.

In a new holiday ad for the company, he and his real-life husband, Ryan, go Christmas tree shopping.

It's a cute ad that pokes fun at price gouging while seamlessly incorporating LGBT representation. We can definitely hear that.

In 2015, Sprint made HRC's list of Best Places to Work for LGBT employees. The wireless company includes an LGBT employee group and offers transgender-inclusive healthcare benefits.

h/t: Washington Blade