With World AIDS Day right around the corner on December 1, Jack Mackenroth has launched a new awareness campaign he hopes will take off like the ALS Ice Bucket Challenge: The #WeAreAllClean campaign hopes to dispel some myths about people with HIV.

“I was inspired by the use of the word ‘clean’, especially common in gay culture, to describe oneself as STI/STD free," Mackenroth says. "Indirectly this implies that HIV-positive people are somehow ‘dirty," He's encouraging people to take a PG-13 photo or Vine of themselves in the shower and share it on social media using #WeAreAllClean.

Participants are also encouraged to make a donation, challenge three friends to participate, and then change their social profile pictures to their shower selfies on World AIDS Day. Mackenroth partnered with global gay social app Moovz to launch the project, and so far, Chris Salvatore and Colby Melvin are among those who have joined the campaign.

The goal is to raise $1 million dollars with the shower-selfie campaign, which might seem overly optimistic—until you consider how much the Ice Bucket Challenge brought it for ALS research.

“As someone who has been living with HIV for 25 years this is very personal to me.” Mackenroth says, “There is current urgency for funding as we have new treatments that maintain viral suppression and render HIV-positive individuals virtually non-transmissible. Those same treatments can be given to HIV-negative individuals and protect them from infection completely. Essentially we already have the tools to stop the epidemic from spreading. ”

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