It's beginning to look a lot like Christmas, but Cheetos wants to see you in an itsy-bitsy bikini brief emblazoned with its logo.

The snackmaker has launched an online store, where the skimpy suit is for sale.

"Don’t swim in shorts. Swim in style," reads the accompanying copy.

"A swimwear so dangerously brilliant, it can be sold in only one place. One of the finest textiles the world has to offer (spandex) is cut and sewn into a dazzling orange pair of bathing briefs. Chester Cheetah’s Bathing Brief is the swimsuit you always wanted but no one wanted you to have."

There's a variety of themed apparel and accessories for the holidays on sale, including onesies, earrings and leggings.