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Chris Hughes Wants To Quench Your Thirst With Water Made From His Bottled Tears

An ad for L’Eau De Chris was made for World Mental Health Day on October 10.

When fans saw Chris Hughes in a Calvin Klein-style ad for bottled water infused with his own tears this week, they thought the reality star must have lost his mind. Instead, he was using the clip as a way to promote mental-health awareness.

The musician was known for crying a lot during his run on the U.K. reality show Love Island, and is now speaking out on the importance of not bottling up your emotions in the faux water ad.

Hughes filmed the spot for World Mental Health Day in order to raise awareness for CALM, a U.K. charity dedicated to preventing male suicide.

“L’Eau De Chris? No, ludicrous," he says in the video. "Ludicrous that men bottle up their feelings every single day and ludicrous that suicide is the biggest killer in men under 45. This World Mental Health Day, don’t bottle it up."

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