The first commercial to feature a gay couple has aired in Mexico, and it’s all thanks to Colgate.
— Ulysses Lince (@lince_r) June 8, 2016
The toothpaste brand’s #SmileWithPride campaign kicks off with a touching ad showing a gay couple moving into their new apartment together.
Mexico’s Zocalo Saltillo reports:
“In the spot, a grandfather and his grandson decide to help their new neighbors, a gay couple, to move a chair [into their new home]. ‘Sometimes you just need a smile,’ says the commercial, while showing the two new neighbors hold hands and stand in their new home.”
— Ricky B. (@rickybaeza91) June 8, 2016
— Ever Pedrero (@Everest_Pedrero) June 7, 2016
— Edwin D (@Sir_Edwin76) June 8, 2016
— Lee Tyler Baumann (@LeeTylerBaumann) June 9, 2016