Every day during the month of June, we will be spotlighting our 2018 Logo30. The powerful series profiles ordinary and extraordinary people who show pride in unique and provocative ways. Visit the Logo30 homepage to learn more about the series.
If you’ve followed NewNowNext at all this month, then you have already seen some work by New York-based photographer Daniel Seung Lee: He photographed this year’s Logo30.
Known for creating simple yet stunning visuals, Lee has captured the imagery behind some of the world’s most recognized brands, from Absolut to American Express, and Toyota to Trojan.
“So, in 50 years, I’d love to see a world where everyone has the same resources as only some of us do in the major cities,” Lee tells NewNowNext. “And, as for my fellow gay Asian brothers and sisters… I think a lot of us feel as though we’re alone, and I think that’s terrible.”
Watch Logo’s full interview with Lee below.