Nearly naked David Beckham for H&M is back—this time immortalized in steel and metal in statue form. H&M will celebrate the launch of their second advertising campaign for its David Beckham Bodywear collection with some statues of the sexy man clad only in some undies, and, of course a contest to win stuff.
As you may remember, the first campaign (which, with Madonna’s act, made the 2012 Super Bowl the best one ever) revealed the kind of below-the-belt-man-shape on Beckham that totally upset the red state crowd and made at least one left leaning CNN Analyst send out a homophobic tweet. It also sent women and gay men everywhere into spontaneous fits of sexy. So to hype up the next sultry campaign for Beckham’s Bodywear line, H&M will be unveiling nine 11-foot statues of David in nothing more than his H&M boxer briefs in New York, Los Angeles and San Francisco. The adonis statues will be unveiled on Thursday, August 16th.
After taking in the sight, you’ll be able to win a few cool prizes and giveaways. Snap a picture on Instagram with your favorite Beckham statue anytime from August 16th through August 19th, and tag it with #HMBeckham for a chance to win one of 100 mini, limited edition David Beckham statues; one of ten pairs of signed David Beckham underwear; and the grand prize which includes $1,000 H&M shopping spree (Included is no wait in a line).
Those who cannot make it to the statue sites will have a second chance to take a picture with Beckham from August 20th to August 31st at H&M store locations throughout other cities in the country that have yet to be announced. H&M fans can also follow @HMUSA on Twitter and visit HMBeckham.com for details on more, yet to be announced, contests. All winners will be selected at random.