Did Royal Dutch Airlines Make A Mistake With Its Pride Ad?

"Thanks for demonstrating again why LGBT is absurd."

KLM Royal Dutch Airlines is being called out on social media for what some claim is unintentionally undermining its own Pride campaign.

In celebration of Amsterdam Pride on Saturday, the airline tweeted an image of rainbow-striped seat belts with the caption, “It doesn’t matter who you click with. Happy #PrideAmsterdam.”

At first glance, it’s a cute concept: The first pair of seat belts shows two “female” ends facing each other, the second shows two “male” ends lined up, and a third pairing features one of each, presumably to represent straight couples.

But Twitter users were quick to point out that only the “straight” combination would actually be capable of clicking together and, y’know, saving a passenger’s life.

“Fly Royal Dutch Airlines,” one man joked, “where your only chance of surviving a crash is buckling up the heterosexual way.”

Quite a few homophobes seized the opportunity to insist the ad proves same-sex relationships don’t “work.”

Some LGBT folks proclaimed the ad a marketing fail, too.

But for others, it was the thought that counted.

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