YOUR FAVORITE LOGO TV SHOWS ARE ON PARAMOUNT+

Diesel Taps Trans Models To Be The Face Of Its Newest Campaign

Model Benjamin Melzer previously appeared on the cover of German "Men's Health."

Top fashion brand Diesel signed transgender models Benjamin Melzer and Loiza Lamers to appear in a new campaign, a collaboration with the German clothing line About You.

Diesel

The two are already successful in the modeling world: Melzer appeared on the cover of Germany’s Men’s Health and Lamers won Holland’s Next Top Model, the first trans model to do so.

Diesel

A spokesperson for Diesel said Melzer and Lamers "perfectly support the brand's attitude—free-spirited, against all odds and fresh young minds."

"Someone needs to give somebody a chance, and once that chance is given, that person needs to deliver," Melzer told Mic. "We are proud and honored to be just two of the many given this opportunity and responsibility."

He hopes the campaign helps ensure transgender models are not just some flavor of the month.

"It's so important right now that we continue to strive and work hard to break through that glass ceiling so transgender men and women are not seen as a fad or hype. We are real people with real professions and should be allowed the same opportunities as everyone else."

Lamers adds she wants the project to "really open peoples eyes and bring a change, acceptance and awareness."

Latest News