Ditch The Label Launches Fashion Campaign Asking “Am I Normal?”

The pro-LGBT campaign is hoping to raise money to help put a stop to bullying.

Ditch The Label, a charity working to fight bullying worldwide, has partnered with fashion brand Boohoo.com on a campaign designed to tackle hate and bigotry and encourage equal love.

They created a video that highlights both same-sex and interracial relationships in an attempt to have viewers question what is “normal” and prove that love has no boundaries.

The partnership also launched an accompanying clothing line, featuring t-shirts with slogans like “Love Conquers Hate” and “Fearless,” and 100% of the profits will help fund vital anti-bullying support.

Ditch the label

Just as Trump’s election win has seen a spike in crime against minorities in the United States, the Brexit vote caused a similarly-alarming increase in homophobic attacks, provoking Ditch The Label to declare that “right now, more than ever before, we need love. Equal love.”

Check out the campaign video below.

h/t: Attitude

Adam Salandra is a writer, performer and host in Los Angeles. When he's not covering the latest in pop culture, you can find him playing with his French Bulldog puppy or hovering over the table of food at any social gathering.