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Dustin Lance Black Directs Tylenol #HowWeFamily Ad Featuring Gay Couples

Oscar-winner Dustin Lance Black has directed a new spot for Tylenol that features same-sex couples.

The video, promoting the pain reliever's #HowWeFamily campaign, shows a female couple at prom and a male couple holding a newborn child, asking "When were you considered to be a family? When did you first fight to be considered a family?"

Tylenol's answer: "Family isn't defined by who you love, but how."

Related: Tylenol Includes Queer Family In Norman Rockwell-Inspired Ad

"Because we're a family brand, because we're an iconic American brand, and we want to continue to serve families into the future," noted Manoj Raghunandanan, senior director of marketing for parent company Johnson and Johnson, "I think it's important that we reflect what that family is today."

The first clip will be joined by a "docu-short" about the changing American family, profiles of ten unique families, and the results of a national survey on the subject of the American family.

Check out the touching video  below.

h/t Huffington Post

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