Like big butts and cannot lie?
A professional ice hockey player is going viral this week thanks to his cheeky new ad for State & Liberty, an Ann Arbor clothing company that aims to “shed light on a topic a lot of people are not comfortable talking about.”
“My name is Dylan Larkin and I have a hockey butt,” admits the 23-year-old forward for NHL’s Detroit Red Wings. “I know a big problem that a lot of athletes and hockey players have is shopping for pants. We have relatively small waists, and big quads, big thighs, and big butt.” Hey, is this a pants ad or a Grindr profile?
With the NHL season starting up tomorrow, we wanted to bring in a specialist to help shed light on a topic a lot of people are not comfortable talking about – The Hockey Butt. pic.twitter.com/egGPXduu8N
— State & Liberty (@StateAndLiberty) October 2, 2019
“I can’t really find an off-the-rack pant to fit me,” he says. “Even when I get a pair of pants custom-made, I can’t move around and stretch in them. Every time I bend down, I feel like I’m going to bust through the seams.”
Luckily, Larkin discovered State & Liberty, which sells the only trousers that can contain his thicc assets, and rest assured we get to see some successful stretching and squatting.
Sure, Larkin may have a serious case of “hockey butt,” but he’s the only one suffering. Just check out the thirst tweets below.
this is the kind of targeting marketing i want to see from the NHL pic.twitter.com/If18tSW9QF
— cayce (@sidsoriginaljaw) October 2, 2019
“What are some qualities you look for in a man?”
— alex (@alex_abads) October 2, 2019
an ad centered around dylan larkin’s thicc ass? tonight truly could not get better pic.twitter.com/Vipttt2hHf
— v (@m1ndhunters) October 2, 2019
I introduced my thirsty aunt to the Dylan Larkin hockey butt commercial and suffice it to say she LOVES it lmfao
— (In)correct Dallas Stars (@IncorrectStars) October 3, 2019
Sorry professor I cannot answer any of these questions I haven’t thought of anything except the Dylan Larkin Butt Video in 12 hours have you seen it
— sb (@0ld_bay) October 3, 2019
I’ll never be able to get rid of twitter bc there’s no way I’d be able to go up to someone irl and be like “hey did you hear about dylan larkin’s huge ass?”
— barefoot montessa (@shrillmonger) October 2, 2019
“Slim waist, ass fat, my shit is caked up” -Dylan Larkin
— amona (@PeanautBotor) October 2, 2019
dylan larkin: *steps on the ice at 7 pm*
dylan larkin’s hockey butt: *steps on the ice at 7:05 pm*
— sarah #bIm☂️️ (@leftistsarah) October 3, 2019
— CHILLING-OUT.png (@Alextatar_) October 3, 2019
I wonder what Dylan Larkin's butt is doing right now…
*Stares up at the full moon, which is Dylan Larkin's butt*
— Bonk's Müllet (@BonksMullet) October 4, 2019
me: trying to mind my business as a red wings fan on twitter dot com
my timeline: dylan larkin’s ass
— zander (@yzerpIan) October 2, 2019
Please give your marketing team a raise. This is the kind of content I thoroughly approve of.
— Daniel C (@deepblue1990) October 2, 2019
Well, it worked. Here I am pic.twitter.com/w31hDY96lC
— James Fluker (@JamesFluker) October 2, 2019
I love a good hockey butt. Or butt in general! pic.twitter.com/80smA0AQD1
— Slayer Redfield✏️❤️ (@redfieldslayer) October 4, 2019
Well now I want some. The pants, too.
— Phillip Hua (@PhillipHua) October 3, 2019
can someone in the media PLEASE reach out to dylan larkin's team and ask them if he knows he's gone viral?? that he's become a gay icon?????
— cayce (@sidsoriginaljaw) October 3, 2019