We love all the commercials with gay couples arguing over laundry or picking up the kids from school, but sometimes a clever approach to inclusiveness really grabs our attention.

Elgiganten, an electrical store with locations in various Scandinavian countries, is touting its wares with a Valentine's Day poster that takes a moment to get.

It depicts three sets of sockets, one "male," one "female" and one mixed. The accompanying text, written in Danish, reads "No matter who you love, you can find the gift from us."

Clear and concise—and perfect.

h/t: Imgur