Equinox Gym Kicks Off 2014 With Cheeky, Sexy Ad Campaign: WATCH
If we weren't already at the pinnacle of physical perfection, Equinox's new ad campaign might get us to join the high-end gym chain. Featuring gorgeous males and females putting themselves in dangerous situations, the spot's tagline is "Equinox made me do it."
Hmm, we wonder what else it would make them do.