EXCLUSIVE: A Great Big World Talk Pronouns In Their New Video, “Hold Each Other”

"The fact that I was so uncomfortable singing this line—which I should be so comfortable singing—is reason enough for us to run toward it," says singer Chad King.

A Great Big World has always hoped to spread a positive message through its music, and the Grammy-winning duo’s latest song, “Hold Each Other,” does just that.

It also marks a significant, if not subtle change for the band: For the first time, Chad King, who is openly gay, uses male pronouns to describe the object of affection.

agreatbigworld

King and musical partner Ian Axel discussed the impact of something so seemingly simple with us recently.

“The chorus line says ’Something happens when I hold her,” and I thought, ’How’s Chad going to sing that?” explained Ian.

“So we changed ’her’ to ’him’ and all of a sudden the song became a completely different thing to us. I got goosebumps and tears in my eyes when I heard Chad sing that for the first time.”

Growing up in heteronormative world, Chad admits it wasn’t easy for him to make the switch.

chad king great big world

“When I sang the line ’hold him,’ it made me uncomfortable,” he told us. “I think the fact that I was so uncomfortable singing this line—which I should be so comfortable singing, is reason enough for us to run toward it.”
 

 
The video for “Hold Each Other” is out today, and sees Ian and Chad (and featured artist Futuristic) strolling down a city street as the world is lit up with splashes of color.

Watch it below.
 

 

A Great Big World’s new album, Won’t Stop Running, drops on November 13.

freelance pop-culture blogger (NNN, MTV Iggy, Oxygen) / recovering academic / wannabe club kid / satanic hipster / talentless DJ.
@eric_shorey