To promote its latest vehicle, Ford Australia enlisted the help of a sickening drag queen.
The ad opens on a closeup of the Ford Focus RS hatchback sitting in an empty racing arena. As the camera pulls back, someone in a pair of bright, red heels can be seen approaching the car.
After sauntering over to the vehicle, the wearer gets behind the wheel, flashes her beat mug in the rear view mirror and kicks the hatchback into high gear.
As the car speeds away, a simple message appears: “Life’s more exciting with drag.”
Check out the ad below.