Frank Ocean’s New Album Came With A Surprise Pop-Up Shop

"Maybe it links to a deep subconscious straight boy fantasy."

Four years since Channel Orange, Frank Ocean finally dropped his sophomore album Blonde Saturday night on Apple Music. The album comes after weeks of rumors, false release dates and even a visual album Endless that Ocean streamed on his website and Apple Music on Friday.

frank ocean apple music

The 17-track release would have been enough for Ocean diehards, but the singer had another surprise up his sleeve: a pop-up shop at magazine stores in New York, Chicago, Los Angeles and London.

#FrankOcean #boysdontcry pop up store

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The store takeover stocked a free magazine called Boys Don’t Cry that was a companion piece to Endless and Blonde featured work from collaborators like Tom Sachs, Nabil, Viviane Sassen, Kanye West and the editor-in-chief, Ocean. Inside the magazine was a CD copy of the Blonde album.

The magazine included a poem entitled “Boyfriend”

It also featured a personal essay by Ocean about the album, his love of his cars and his “subconscious straight boy fantasy”:

frank ocean magazine

After the release the Grammy winner took to Tumblr and posted a note thanking everyone who never let him forget that he had to finish making the album:

frank ocean tumblr note
tumblr

With tons of new music and a 360-page magazine Frank Ocean fans can finally sleep soundly tonight.

h/t: Vulture

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