The magazine—whose name translates to “stubborn”— was launched by Pierre Berge, partner of late fashion legend Yves Saint Laurent, in 1995.
Têtu offered high-quality pictorials, fashion layouts and celebrity interviews, but always struggled to make a profit. Berge sold the mag to French publisher Jean-Jacques Augier in 2013 for about a dollar.
In 2014, the magazine was posting losses of $1.2million, and predicted to be down $654,000 for 2015.
Têtu declared bankruptcy in March, and efforts to find new owners proved fruitless. “We are forced to file for liquidation because there is no money coming in,” said managing editor Yannick Barbe.
Controversy over France’s same-sex marriage law “made advertisers and potential investors nervous,” he added.