French Gay Magazine Têtu Bids Adieu After 20 Sexy Years


C’est fini: Têtu, France’s most popular gay magazine, is shutting down after two decades in print.

The magazine—whose name translates to “stubborn”— was launched by Pierre Berge, partner of late fashion legend Yves Saint Laurent, in 1995.

Related:  Nick Jonas Wears Tres Tight Pants On Cover Of Têtu, Talks Marriage Equality

Têtu offered high-quality pictorials, fashion layouts and celebrity interviews, but always struggled to make a profit. Berge sold the mag to French publisher Jean-Jacques Augier in 2013 for about a dollar.

Related: Olivier Rousteing, Creative Director For Balmain, Goes Nude For Têtu

In 2014, the magazine was posting losses of $1.2million, and predicted to be down $654,000 for 2015.

Ollivier-Rousteing tetu

Têtu declared bankruptcy in March, and efforts to find new owners proved fruitless. “We are forced to file for liquidation because there is no money coming in,” said managing editor Yannick Barbe.

Controversy over France’s same-sex marriage law “made advertisers and potential investors nervous,” he added.

Dan Avery is a writer-editor who focuses on culture, breaking news and LGBT rights. His work has appeared in Newsweek, The New York Times, Time Out New York, The Advocate and elsewhere.