Big Brother Canada is just like the American version only, presumably, with less racism. In a recent episode house guests were told to create a "buzzworthy" photo, the winner of which would be determined by how many shares the shot got online.

Kenny Brain, a gay model from Montreal, knows how to draw attention—he stripped down to his underwear and covered himself in oil.

Check out his buzzyworthy Big Brother Canada photo session, and some other sweet images, below.