The Necco company, makers of the iconic heart-shaped “sweethearts” candies, is celebrating its 150th anniversary this year with some fresh and progressive new marketing for a new generation.
The company launched a campaign urging people to share their “sweet stories” ahead of Valentine’s Day and rolled out two beautiful videos profiling “sweethearts” to kick it off.
The more adorable of the two videos features Jack and George — a beautiful couple who’ve spent the last 55 years together, and are looking forward to celebrating Valentine’s Day 2016 together for the very first time as a legally married couple.
“We spent the day with them in their home and got to know them,” Necco CEO Michael McGee told AdWeek. “We just kind of rolled the camera and let them tell their story. When you see how they interact with each other—their strength, their genuineness, their commitment to each other—they are just so endearing.”
In the video below, Jack and George explain how they met on January 19, 1961, how they’ve been inseparable ever since, and how the Supreme Court’s decision on marriage equality last year changed their lives.
“If he’s not there, I can’t go to sleep,” Jack says. “If he’s not around, I don’t know what to do.”
George adds, “I knew when I met Jack that that was who I was looking for, that I had spent all of my life looking for. And if that’s not love, I don’t know what is.”
At the end of the video, the men dig through a bag of Necco Sweethearts candies and choose the two they want to share with each other.
George chooses “Me and You,” while Jack goes for a more direct “Soulmate.”
Have a box of tissues handy!