Sex sells—we all know this. But why is it always hypersexualized image of women used to shill products?  After all, females make up 51% of the population—and do most of the shopping.

In an effort to examine sexism in advertising, Buzzfeed swapped the genders in saucy spots for Doritos, Hardee's, Carl's Jr and other brands. Are the new ads just as sexy?

h/t: Instinct Magazine