Sometimes you really want a clothing brand that reflects who you are. Explicitly. Like maybe these I Am Not A Virgin jeans?
Created by designer Peter Heron, the denim is actually manufactured out of a unique combination of 75 percent cotton and 25 percent recycled synthetics, including brown beer bottles collected from recycling factories. The beer bottles actually make the jeans stronger and more durable: “You need a certain amount of virgin cotton for durability,” Heron told Cool Hunting. “It’s the same as if you were making denim from scraps, the right balance of polyester and cotton will give you a long-lasting jean.”
I Am Not A Virgin denim has been around for about a year, and is currently trying to raise funds for another collection via Kickstarter, which ends today. Explains Heron on his Kickstarter page, “I was inspired to do something when I discovered that millions of tons of denim scraps get tossed to the floor each year in America alone. As a long time lover of denim I wondered if you could create jeans from fabric scraps collected at the manufacturing mills.” Heron succeeded, and for the company’s second year, if they make their funding goal, Heron promises new lines made from green and blue bottles. And, he says, “We’re also making T-shirts that are made with recycled food tray (tri-blend black color), clear water bottles (white color), discarded x-ray film (light gray color) and in the future empty yogurt cartons. The T-shirts are super soft and feel great.”
So it seems Heron hopes you’ll wear what you (used to) eat.