In celebration of the life of Gilbert Baker, who created the iconic rainbow pride flag, NewFest and NYC Pride have partnered up to design a font in his honor.
Baker, a lifelong LGBT rights activist, passed away on March 31 of this year. The artist was well-known for helping friends create banners for protests and marches, a legacy both NewFest and NYC Pride wanted to embody in a new rainbow-colored typeface.
The two LGBT organization partnered up with the design team at Ogilvy & Mather to design the font, which they appropriately named “Gilbert.”
“We wanted to create something special that would not just honor Gilbert and his iconic Rainbow Flag but also give the LGBTQ community a fantastic tool to help them create their own banners, posters and signs,” they wrote in a press release. “People can now raise the Rainbow Flag with every letter they type. By literally embedding the Rainbow Flag into the font we made it possible for everyone around the world to type with pride.”
Download the font here.