It’s almost as if GQ Germany has robbed the collective desires of gay men across the planet to create their newest campaign for gender equality, which has famous straight actors locking lips in the name of tolerance. The video for the program (above), called “#MundPropaganda” (translating roughly to “Word of mouth”) (get it?) (you get it!) features actors Herbert Grönemeyer and August Diehl engaged in a steamy smooch.
Others who have joined in on the campaign include Moses Pelham and Thomas D., all three members of hip-hop group Fettes Brot; Olympic champion volleyball players Julius Brink and Jonas Recker, and cutiepie actors Kostja Ullman and Ken Duken, and Johannes Strate and Jakob Sinn from rock band Revolverheld.
A similar campaign was launched in Peru last month, which imagined straight A-listers as gay couples to prove that “Love is not a crime.”
If you’ve brushed up on your German lately, you can head over to GQ.de for more photos and info on the project.