Grindr Continues Expanding Beyond The Hookup With New Online Magazine

Introducing "Into."

If you’re looking for a little culture while browsing for boys on your phone, then Grindr has you covered.

The social app has just launched an LGBT digital magazine called Into that will publish articles on fashion, music, events and advice for the LGBT community.

Grindr founder and CEO Joel Simkhai said in a statement that the platform will serve as a “barometer” and “a digital window into the LGBTQ world” through a collection of articles, videos and photography.

“After hearing from our very engaged 3 million daily active users, it became clear that giving them content through Into that has a global perspective, but is also personalized and local will ​help them connect to a whole range of things they need in their day-to-day life,” said Simkhai.

Grindr has collected a roster of writers, influencers, artists and activists to serve as contributors, and even announced last month that London-based writer Max Wallis will be the app’s first ever poet-in-residence.

Into will feature artist interviews and grooming how-to articles, and will heavily focus on local dating spots and trends in cities around the world.

“People hook up on Grindr, but it’s about more than that. Into focuses a lot on travel, since our users like to travel and go out,” Simkhai said. “Into will help you navigate while traveling, as we’ll share travel info relating to nightlife, culture and where to hang out.”

Adam Salandra is a writer, performer and host in Los Angeles. When he's not covering the latest in pop culture, you can find him playing with his French Bulldog puppy or hovering over the table of food at any social gathering.