Samsung

Rachel Morrison And Dee Rees’ Ads For Samsung And Walmart Might Just Have Been The Best Parts Of The Oscars

"You never know. You may make history."

During Sunday’s Oscars telecast, tech giant Samsung premiered its “Make It Yours” campaign, which featured out Mudbound cinematographer Rachel Morrison and director Dee Rees, along with other rising stars.

Samsung US/YouTube

In the 60-second spot, Morrison—the first woman nominated in the Best Cinematography category—encouraged viewers to “make something” with their Samsung Galaxy cell phones. “You never know,” Morrison and Rees say. “You may make history.”

 

Morrison was the cinematographer for commercial, which also features Fresh Off the Boat’s Constance Wu and Insecure’s Issa Rae, encouraging girls to make their dreams come true.

Morrison and Rees also worked together on a special film commissioned by Walmart that aired during the ceremony, a fantasy sci-fi scene in which a young space adventurer battles aliens under the control of evil commander Mary J. Blige.
 

In a flash, though, viewers see the two combatants are actually little girls playing make-believe until their moms (!) tell them its bedtime.

Inclusivity has been the buzzword this month, as Samsung also partnered with Gus Kenworthy for its “Do What You Can’t” campaign: In a two-minute spot, the gay Olympian video chats with his loved ones on a Samsung phone from the Olympic Village in Pyeongchang, South Korea.

Gus Kenworthy/YouTube

“I am so proud of you,” says boyfriend Matt Wilkas. “I am so happy for you. ’Cause I know how hard you worked to get here.”

Kenworthy begins to tear up when a fan tells him that the athlete’s openness at the Games inspired his own coming out.”What you did so publicly gave me the courage to come out,” the fan recalls. “It was the best decision I ever made, and I really thank you from the bottom of my heart.”

 

Brooklyn-based writer, editor, and bisexual babe. Enjoys tattoos, iced Americanos, and dismantling the patriarchy.