Hallmark Cards Gave A Huge Valentine To Gay Couples


Another major company has wised up and included LGBT people in its advertising: Hallmark greeting cards’ new “Put Your Heart to Paper” campaign features, among other adorable twosomes, a lesbian couple that’s been dating for two years.

Meet Corrina and Eugenia—like all the couples featured, they have to describe their feelings for each other without using the word “love.”

This isn’t Hallmark’s first foray into the LGBT market: It’s been making same-sex wedding cards since 2008. But seeing real-life gay couples gush about each other almost makes us not hate Valentine’s Day.


h/t: Adweek

Dan Avery is a writer-editor who focuses on culture, breaking news and LGBT rights. His work has appeared in Newsweek, The New York Times, Time Out New York, The Advocate and elsewhere.