Hallmark’s Awesome Gay Christmas Ad Makes Us Not Mind They’re Advertising Christmas In October

"You know I don't like magic!"

We haven’t even figured out what we’re wearing for Halloween and Hallmark is already trotting out its Christmas promos.


But seeing how their latest one includes a gay couple moving into their new home and reminiscing about their first Christmas together, we’re inclined to forgive.

The greeting card company has been including the LGBT community in advertising and merchandise for several years now, from including a lesbian couple in its Valentine’s Day marketing to the Hallmark Channel chronicling a gay teen’s prom.

Dan Avery is a writer-editor who focuses on culture, breaking news and LGBT rights. His work has appeared in Newsweek, The New York Times, Time Out New York, The Advocate and elsewhere.