Hari Nef appears in a new campaign for L'Oreal, the makeup company's first spot to include a transgender model.

L'Oréal’s “Your Skin, Your Story” campaign, which debuted during the Golden Globes on Sunday, features a variety of men and women of different sizes and colors, representing the 33 shades of the brand’s True Match foundation.

A very pregnant Blake Lively also appears in the "Your Skin, Your Story" campaign.

"L’Oréal Paris is a brand fueled by a mission to empower everyone to own and embrace their individual beauty and intrinsic worth,” said L’Oréal's Tim Coolican. “By featuring a diverse blend of individuals and illustrating their individual skin stories, our new True Match campaign celebrates the power and beauty of feeling comfortable in your own skin.”

Slowly but surely, mainstream cosmetics companies have been branching out to welcome LGBT people into their marketing campaigns—from Ellen DeGeneres doing CoverGirl ads to Andrea Pejic signing on with Make Up for Ever.

Maybelline recently added social media influencer Manny Mua as its first male spokesperson.

h/t: Racked