Well, that’s certainly one way to get attention: British department store Harvey Nichols chose a decidedly un-British way to advertise their upcoming sale — more Beavis and Butthead than Queen’s jubilee. The models in their latest series of ads are so excited about the upcoming discounts that they’ve literally wet themselves with glee.
The idea behind it, according to Harvey Nicks’ executives was that it was both “commonplace and invariably used in a playful, inoffensive manner which was in keeping with the tongue-in-cheek spirit” of the campaign.
But not everyone is so happy. In fact, many Brit consumers are downright horrified. Twitter users had lots to say on the ads:
One: ‘Really, Harvey Nicks? Really? They’re certainly pushing the boundaries.’
Another: ‘you are kidding about these aren’t you? *checkscalendar*’
And another: ‘that absolutely does not make me the slightest bit inclined to shop there!’
But regardless whether Twitter stands behind it or not, the campaign does seem to be doing a rather good job of getting the word out. We’re talking about it, aren’t we?